The luxury concept showroom to Paris

Atelier East is the groundbreaking platform that will establish and grow your brand in the most coveted fashion market in the world. Our influential team has deep high fashion roots and global experience that combine decades of fashion and innovation.

Sai Kong

Sai has more than 15 years experience as tech entrepreneur, agency executive, and creative director. He has led multi million dollar ecommerce projects for Cole Haan, Nike Air and Jones Group. He is principal of leading metaverse agency FINAL and is co-founder of numerous fashion tech companies including DREEMS, where he showcased and built business foundations for over 400 emerging fashion brands globally. In 2012, he created the idea of shoppable image hotspots that is now used by the biggest companies in the world. He was awarded the coveted Method of Ecommerce patent for it in 2018.

Kristina Ilieva

Lu is a global luxury retail presence and has led numerous international brands into the China market. He is the owner of iconic Atelier New York; co-owner of Leisure Center, one of the premiere high fashion stores in Canada; and co-owner of Zovin in China. He is also co-owner of the Mastermind Japan flagship store in China. Lu has more than 10 years working with China fashion platforms including T-mall, JD.com, Farfetch.com, Vip.com and more.

Tsai Cai

Tsai carries great influence in Chinese PR and Media. She is oversees our PR studio in Shanghai where she has organized large fashion events including runway shows and high profile collaborations. Tsai was formerly the PR director for Angel Chen and MASHAMA. She was also the key figure setting up the brand TEAM WANG, responsible for its identity creation, fashion events, PR, and marketing.